The American discount superstore Target (or Tarzhay, as I affectionately call it) launched their collaboration with London based label Peter Pilotto on Sunday. The design duo of Peter Pilotto and Christopher De Vos, have produced a fabulous and affordable collection. Famous for their signature prints, these clothes are totally identifiable as having been designed by the people behind the label, which is surely the point of these collabs? They give us mere mortals the opportunity to own a piece of clothing that may ordinarily be out of our reach whilst helping to bring designer fashion houses to a wider audience. It’s just unfortunate that items sell out in super quick time, often popping up later on Ebay at treble the price!
For those unfamiliar with Peter Pilotto allow me to fill you in. The pair met whilst studying at the Royal Academy of Fine Arts in Antwerp. Pilotto is half Austrian, half Italian and De Vos is half Belgian, Half Peruvian! Quite a cultural mix! Originally De Vos worked for Vivienne Westwood but eventually left to concentrate full time on the Label. They have won numerous awards including “Emerging Talent” from the British Fashion Awards back in 2009.
The collection features a range of dresses, separates, beachwear and sunglasses. It’s available at selected stores and online through the Target website or net-a-porter.com for international customers. Hurry though I noticed things are already sold out! I also noted that there was a very limited selection available in comparison with the US. With prices for the brand’s regular collections anywhere from 300 pounds upwards you can probably see why this is selling like hot cakes. Celebrities such as Diane Kruger and Alexa Chung have already been sported sporting what are sure to be the must have items.
Here is my pick of the range…..
I’m totally in love with this dress and top, I wish I could take a trip stateside just to bag them!
I’ve gone for all dresses and skirts for some reason! Perhaps I am feeling the need to get glammed up!
Will you try to bag yourself a piece from the collection?
Peace and Love
Ginger and Cream XOXO
Peter Pilotto for Target via Fashionista.com